Jan 16, 2019  
College Catalog 2018-2019 
  
College Catalog 2018-2019
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MKT 110 - Retailing and E Commerce


Credit(s): 3
A study of the retail environment from the consumer’s perspective including the examination of multichannel challenges and trends. Students will aquire the skills necessary to understand both retail store management and online retailing, with the focus on increasing customer value both online and in store. This course will concentrate on the planning process needed in order to meet the objectives and satisfy the retail marketing concept. Attention is devoted to retail format, competition among retail institutions, determination of store location, merchandise lines, atmospherics, personnel and levels of customer service provided for the sale of consumer products in the evolving global, high tech retail to e tail business environment.


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