May 25, 2020  
College Catalog 2019-2020 
    
College Catalog 2019-2020 [ARCHIVED CATALOG]

Add to HCC Favorites

MKT 240 - Principles of Marketing


Credit(s): 3
A study of the basic marketing principles, functions, and institutions. This course will walk students through the process by which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students will develop an understanding of how effective marketing is critical for the long-term success of any business organization; and how the marketing function ensures that the firm attracts, retains, and grows customers by creating, delivering, and communicating superior customer value.


Click here for the Summer 2020 Class Offerings.

Click here for the Fall 2020 Class Offerings.

Click here for the Spring 2021 Class Offerings.




Add to HCC Favorites