Jul 12, 2024  
Catalog 2024-2025 
  
Catalog 2024-2025

Marketing Option, Business Administration, A.S.


CONTACT

Klara Karol, 413.552.2146, kkarol@hcc.edu

PROGRAM OVERVIEW

This associate degree option prepares students for careers in marketing management, advertising, and retail management. Students will learn marketing principles, advertising strategies, sales and customer service skills, and retail management objectives.

PROGRAM OUTCOMES

Upon completion of this program, students will be able to:

  • demonstrate knowledge of sales and customer service skills
  • demonstrate professional acumen in marketing and sales, including development of advertising strategies and retail management
  • articulate foundational accounting concepts, including the four common financial statements
  • demonstrate the four fundamental marketing principles on contemporary business examples
  • understand the role of law in business
  • demonstrate an understanding of business principles within the fields of ethics, economics, and finance
  • define the functions of management and their contributions to strategic planning
  • make data-driven business decisions
  • demonstrate technical competency skills in common business software applications
  • demonstrate the ability to effectively communicate and collaborate in a business environment

PROGRAM ELECTIVES: 3 CREDITS


select 1 of the following:

TOTAL: 62 CREDITS


NOTES

Students who intend to transfer to a baccalaureate program should look at the following options:

This program qualifies for MassTransfer, which guarantees credit transfer to Massachusetts state colleges and universities. MassTransfer will also grant students automatic acceptance to certain state colleges and universities by achieving the minimum grade point average and the HCC degree.

Depending on course selection, 100% of this program can be completed online.  Go to Online Learning  for more information.

(B038)