College Catalog 2019-2020 [ARCHIVED CATALOG]
Marketing Option, Business Administration, A.S.
Kelly O’Connor, 413.552.2315, firstname.lastname@example.org
This associate degree option prepares students for careers in marketing management, advertising, and retail management. Students will learn marketing principles, advertising strategies, sales and customer service skills, and retail management objectives.
Upon completion of this program, students will be able to:
- interpret accounting data and analyze financial statements
- perform contemporary computing functions
- appreciate the role of law in business
- define traditional functions of management and its contribution to strategic planning.