Aug 19, 2019  
College Catalog 2019-2020 
  
College Catalog 2019-2020

Marketing Option, Business Administration, A.S.


Return to {$returnto_text} Return to: Degrees & Certificates

CONTACT

Kelly O’Connor, 413.552.2315, koconnor@hcc.edu​

PROGRAM OVERVIEW

This associate degree option prepares students for careers in marketing management, advertising, and retail management. Students will learn marketing principles, advertising strategies, sales and customer service skills, and retail management objectives.

PROGRAM OUTCOMES

Upon completion of this program, students will be able to:

  • interpret accounting data and analyze financial statements
  • perform contemporary computing functions
  • appreciate the role of law in business
  • define traditional functions of management and its contribution to strategic planning.

PROGRAM ELECTIVES: 3 CREDITS


select 1 from the following

TOTAL: 62 CREDITS


NOTES

Students who intend to transfer to a baccalaureate program should look at the following options:

Depending on course selection, 100% of this program can be completed online.  Go to Online Learning  for more information.

(B038)

Return to {$returnto_text} Return to: Degrees & Certificates