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Jan 27, 2021
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College Catalog 2020-2021
Marketing Option, Business Administration, A.S.
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Return to: Degrees & Certificates
CONTACT
Kelly O’Connor, 413.552.2315, koconnor@hcc.edu
PROGRAM OVERVIEW
This associate degree option prepares students for careers in marketing management, advertising, and retail management. Students will learn marketing principles, advertising strategies, sales and customer service skills, and retail management objectives.
PROGRAM OUTCOMES
Upon completion of this program, students will be able to:
- interpret accounting data and analyze financial statements
- perform contemporary computing functions
- appreciate the role of law in business
- define traditional functions of management and its contribution to strategic planning
- identify and analyze marketing principles
- develop advertising strategies
- develop sales and customer service skills
- determine retail management objectives
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GENERAL EDUCATION REQUIREMENTS: 23 CREDITS
PROGRAM REQUIREMENTS: 36 CREDITS
PROGRAM ELECTIVES: 3 CREDITS
select 1 from the following
TOTAL: 62 CREDITS
NOTES
Students who intend to transfer to a baccalaureate program should look at the following options:
This program qualifies for MassTransfer, which guarantees credit transfer to Massachusetts state colleges and universities. MassTransfer will also grant students automatic acceptance to certain state colleges and universities by achieving the minimum grade point average and the HCC degree.
Depending on course selection, 100% of this program can be completed online. Go to Online Learning for more information.
(B038)
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Return to: Degrees & Certificates
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