This certificate option prepares students for careers in marketing management, advertising, and retail management. Students will learn marketing principles, advertising strategies, sales and customer service skills, and retail management objectives.

PROGRAM OUTCOMES

Upon completion of this program, students will be able to:

identify and analyze marketing principles
develop advertising strategies
develop sales and customer service skills
determine retail management objectives
appreciate and operate microcomputer hardware and software
define traditional functions of management and its contribution to strategic planning

PROGRAM REQUIREMENTS: 24 CREDITS

BUS 101 - Introduction to Business Credit(s): 3
or
MGT 230 - Principles of Management Credit(s): 3
BUS 112 - Professional Etiquette Credit(s): 1
BUS 113 - Ethics in Business Credit(s): 1
BUS 114 - Money Management Credit(s): 1
BUS 115 - Computer Applications Credit(s): 3
BUS 220 - Business Communications Credit(s): 3
MKT 110 - Retailing and e-Commerce Credit(s): 3
MKT 226 - Advertising and Promotion Credit(s): 3
MKT 227 - Sales and Customer Service Credit(s): 3
MKT 240 - Principles of Marketing Credit(s): 3

TOTAL: 24 CREDITS

NOTES

Depending on course selection, 100% of this program can be completed online. Go to Online Learning for more information.

(B078)

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