Jun 15, 2021  
College Catalog 2021-2022 
  
College Catalog 2021-2022

Marketing Option, Business Administration, A.S.


CONTACT

Kelly O’Connor, 413.552.2315, koconnor@hcc.edu​

PROGRAM OVERVIEW

This associate degree option prepares students for careers in marketing management, advertising, and retail management. Students will learn marketing principles, advertising strategies, sales and customer service skills, and retail management objectives.

PROGRAM OUTCOMES

Upon completion of this program, students will be able to:

  • interpret accounting data and analyze financial statements
  • perform contemporary computing functions
  • appreciate the role of law in business
  • define traditional functions of management and its contribution to strategic planning
  • identify and analyze marketing principles
  • develop advertising strategies
  • develop sales and customer service skills
  • determine retail management objectives

PROGRAM ELECTIVES: 3 CREDITS


select 1 from the following

TOTAL: 62 CREDITS


NOTES

Students who intend to transfer to a baccalaureate program should look at the following options:

This program qualifies for MassTransfer, which guarantees credit transfer to Massachusetts state colleges and universities. MassTransfer will also grant students automatic acceptance to certain state colleges and universities by achieving the minimum grade point average and the HCC degree.

Depending on course selection, 100% of this program can be completed online.  Go to Online Learning  for more information.

(B038)