Jun 15, 2021  
College Catalog 2021-2022 
  
College Catalog 2021-2022

Marketing Certificate


CONTACT

Kelly O’Connor, 413.552.2315, koconnor@hcc.edu

PROGRAM OVERVIEW

This certificate option prepares students for careers in marketing management, advertising, and retail management. Students will learn marketing principles, advertising strategies, sales and customer service skills, and retail management objectives.

PROGRAM OUTCOMES

Upon completion of this program, students will be able to:

  • identify and analyze marketing principles
  • develop advertising strategies
  • develop sales and customer service skills
  • determine retail management objectives
  • appreciate and operate microcomputer hardware and software
  • define traditional functions of management and its contribution to strategic planning

TOTAL: 24 CREDITS


NOTES

Depending on course selection, 100% of this program can be completed online.  Go to Online Learning  for more information.

(B078)