MKT 226 - Advertising and Promotion

Credit(s): 3
This course will provide an in-depth study and analysis of the advertising and promotional strategies and tactics necessary in the management of all marketing communications. Students will study various types of media and the current trends in advertising techniques. They will use these techniques to design advertising, sales promotions, publicity plans, and social media programs for businesses.

Click here for the Summer 2026 Class Offerings.

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Click here for the Spring 2027 Class Offerings.