Marketing Option, Business Administration, A.S.

CONTACT

Klara Karol, 413.552.2146, k karol@hcc.edu

PROGRAM OVERVIEW

This associate degree option prepares students for careers in marketing management, advertising, and retail management. Students will learn marketing principles, advertising strategies, sales and customer service skills, and retail management objectives.

PROGRAM OUTCOMES

Upon completion of this program, students will be able to:

demonstrate knowledge of sales and customer service skills
demonstrate professional acumen in marketing and sales, including development of advertising strategies and retail management
articulate foundational accounting concepts, including the four common financial statements
demonstrate the four fundamental marketing principles on contemporary business examples
understand the role of law in business
demonstrate an understanding of business principles within the fields of ethics, economics, and finance
define the functions of management and their contributions to strategic planning
make data-driven business decisions
demonstrate technical competency skills in common business software applications
demonstrate the ability to effectively communicate and collaborate in a business environment

GENERAL EDUCATION REQUIREMENTS: 23 CREDITS

ENG 101(A) - Composition I Credit(s): 3
ENG 102(A) - Composition II Credit(s): 3
PSY 110(B) - Introduction to Psychology Credit(s): 3
or
SOC 110(B) - Introduction to Sociology Credit(s): 3
ECN 101(B) - Introduction to Macroeconomics Credit(s): 3
or
ECN 102(B) - Introduction to Microeconomics Credit(s): 3
MTH 142(D) - Statistics Credit(s): 3
or
BUS 170 - Mathematics for Business Decisions Credit(s): 3
Laboratory Science Elective (E) Credit(s): 4
Laboratory Science Elective (E) Credit(s): 4

PROGRAM REQUIREMENTS: 36 CREDITS

ACC 111 - Principles of Accounting I Credit(s): 3
ACC 112 - Principles of Accounting II Credit(s): 3
BUS 101 - Introduction to Business Credit(s): 3
select 3 of the following:
BUS 112 - Professional Etiquette Credit(s): 1
BUS 113 - Ethics in Business Credit(s): 1
BUS 114 - Money Management Credit(s): 1
BUS 117 - Introduction to Digital Assets and Cryptocurrency Credit(s): 1
BUS 115 - Computer Applications Credit(s): 3
or
BUS 215 - Spreadsheets Credit(s): 3
BUS 220 - Business Communications Credit(s): 3
LAW 211 - Business Law Credit(s): 3
MGT 230 - Principles of Management Credit(s): 3
MKT 110 - Retailing and e-Commerce Credit(s): 3
MKT 226 - Advertising and Promotion Credit(s): 3
MKT 227 - Sales and Customer Service Credit(s): 3
MKT 240 - Principles of Marketing Credit(s): 3

PROGRAM ELECTIVES: 3 CREDITS

select 1 of the following:

ART 130(C) - Digital Studio Credit(s): 3
COM 109(C) - Introduction to Digital Media Credit(s): 3
COM 110 - Fundamentals of Video Credit(s): 3
COM 131(C) - Mass Communication Credit(s): 3

TOTAL: 62 CREDITS

NOTES

Students who intend to transfer to a baccalaureate program should look at the following options:

Business Administration Mass Transfer Option –transfer to state universities including UMass and Westfield State University
Hospitality Managment Transfer Option –transfer to state universities including UMass and to Johnson & Wales University
Sport Management Option –transfer to state and private universities

This program qualifies for MassTransfer, which guarantees credit transfer to Massachusetts state colleges and universities. MassTransfer will also grant students automatic acceptance to certain state colleges and universities by achieving the minimum grade point average and the HCC degree.

Depending on course selection, 100% of this program can be completed online. Go to Online Learning for more information.

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