Marketing Certificate

CONTACT

Klára Karol, 413.552.2146, k karol@hcc.edu

PROGRAM OVERVIEW

This certificate option prepares students for careers in marketing management, advertising, and retail management. Students will learn marketing principles, advertising strategies, sales and customer service skills, and retail management objectives.

PROGRAM OUTCOMES

Upon completion of this program, students will be able to:

identify and analyze marketing principles
demonstrate a broad array of advertising strategies, including but not limited to social media and digital channels
effectively evaluate performance of a marketing campaign
definite traditional functions of management and its contribution to strategic planning
demonstrate knowledge of sales and customer service skills
determine retail and e-commerce management objectives
demonstrate technical competency skills in common business software applications
demonstrate the ability to effectively communicate and collaborate in a business environment

PROGRAM REQUIREMENTS: 24 CREDITS

BUS 101 - Introduction to Business Credit(s): 3
or
MGT 230 - Principles of Management Credit(s): 3
select 3 of the following:
BUS 112 - Professional Etiquette Credit(s): 1
BUS 113 - Ethics in Business Credit(s): 1
BUS 114 - Money Management Credit(s): 1
BUS 115 - Computer Applications Credit(s): 3
BUS 117 - Introduction to Digital Assets and Cryptocurrency Credit(s): 1
BUS 220 - Business Communications Credit(s): 3
MKT 110 - Retailing and e-Commerce Credit(s): 3
MKT 226 - Advertising and Promotion Credit(s): 3
MKT 227 - Sales and Customer Service Credit(s): 3
MKT 240 - Principles of Marketing Credit(s): 3

TOTAL: 24 CREDITS

NOTES

Depending on course selection, 100% of this program can be completed online. Go to Online Learning for more information.

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